TY  - BOOK
AU  - Fifield,Paul
TI  - Strategic marketing management : : planning and control, analysis and decision
T2  - (The CIM work book series: marketing)
SN  - 0750619902
AV  - FCM HF5415.F53 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -