Greenberg, Barnett A. <br/><br/>
Contemporary marketing thought :   1977 Eductors' proceedings 

 - Chicago:  American Marketing Association,  1977. 
 - xi,559p.:  23cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0877570981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.C54753