TY  - BOOK
AU  - Greenberg,Barnett A.
AU  - Bellenger,Danny N.
TI  - Contemporary marketing thought : : 1977 Eductors' proceedings
SN  - 0877570981
AV  - FCM HF5415.C54753 
PY  - 1977///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
N1  - Includes bibliographical references
ER  -