TY  - BOOK
AU  - Engle,James F.
AU  - Kinnear,Thomas C.
AU  - Warshaw,Martin R.
TI  - Instructor's manual to accompany promotional strategy : : managing the marketing communication process
AV  - FCM HF5415.E53 
PY  - 1983///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Communication in marketing
KW  - Advertising
ER  -