Kerin, Roger A.
Instructor's manual to accompany strategic marketing problems: cases and comments
- Boston: Allyn and Bacon, Inc, 1978.
- vi, 295p.: ill. ; 28cm.
- (Pages 3-16 are missing 112-136, 157-168, 175-184 & 208-225) .
0205059813
Marketing
Management
Decision making
FCM HF5415.135.K47