TY  - BOOK
AU  - Stanley,Richard E.
TI  - Promotion: : advertising, publicity, personal selling, sales promotion
T2  - (At head of title "Instructor's manual")
SN  - 0137307624
AV  - FCM HF5438.5.S7 
PY  - 1977///
CY  - Englewood cliffs, New Jersey
PB  - Prentice-Hall, Inc
KW  - Sales promotion
KW  - Advertising
KW  - Public relations
KW  - Selling
ER  -