Emerging concepts in marketing :   proceedings of the winter conference of the American Marketing  Association, December, 27, 28, 29, 1962 Pittsburgh 

 - Chicago:  American Marketing Association,  1963. 
 - xxi,537p.:  ill.;  23cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management<br/>Congresses
<br/><br/><label>LC Class. No.: </label>FCM HF5415.A57537