TY  - BOOK
ED  - American Marketing Association
TI  - Emerging concepts in marketing : : proceedings of the winter conference of the American Marketing  Association, December, 27, 28, 29, 1962 Pittsburgh
AV  - FCM HF5415.A57537 
PY  - 1963///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Marketing management
KW  - Congresses
N1  - Includes bibliographical references
ER  -