Yeshin, Tony <br/><br/>
Marketing communications strategy 1997-98 

 - Oxford:  Butterworth-Heinemann,  1997. 
 - vi,288p.:  ill.;  30cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0750635835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>FCM HF5416.123.Y47