TY  - BOOK
AU  - Yeshin,Tony
TI  - Marketing communications strategy 1997-98
SN  - 0750635835
AV  - FCM HF5416.123.Y47 
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Communication in marketing
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -