Management information for marketing and sales 

 - 5th ed.- 
 - London:  BPP Publishing Limited,  1998. 
 - xviii,364p.:  ill.;  30cm. 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.M36