Gaedeke, Ralph M. <br/><br/>
Marketing principles and applications 

 - St.Paul   : West Publishing Company,  1983. 
 - xxiii,630p.   : ill.   ; 26cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-314-69649-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Case studies
<br/><br/><label>LC Class. No.: </label>FCM HG5415.G28