TY  - BOOK
AU  - Gaedeke,Ralph M.
TI  - Marketing principles and applications
SN  - 0-314-69649-0
AV  - FCM HG5415.G28 
PY  - 1983///
CY  - St.Paul
PB  -  : West Publishing Company
KW  - Marketing
KW  - Case studies
N1  - Includes index
ER  -