Welbacher, William M. <br/><br/>
Marketing management cases    : planning and executing marketing strategy 

 - 3rd ed. 
 - New York   : Macmillan and Company Ltd.,  1980. 
 - xii,386p.   : ill.   ; 24cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0-02-425070-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Case studies
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.W38