TY  - BOOK
AU  - Welbacher,William M.
TI  - Marketing management cases :  : planning and executing marketing strategy
SN  - 0-02-425070-8
AV  - FCM HF5415.13.W38 
PY  - 1980///
CY  - New York
PB  -  : Macmillan and Company Ltd.
KW  - Marketing management
KW  - Case studies
N1  - Includes bibliographies
ER  -