TY  - BOOK
AU  - Webster,Frederick E.
TI  - Industiral marketing strategy
SN  - 0-471-61703-2
AV  - FCM HF5415.I263W43 
PY  - 1991///
CY  - New York
PB  -  John Wiley & Sons
KW  - Industrial marketing
KW  - Marketing strategy
N1  - Includes bibliographical references
ER  -