TY  - BOOK
AU  - Raymond,Corey
AU  - Christopher H. Lovelock
AU  - Scott Ward
TI  - Problems in marketing
SN  - 0-07-013141-4
AV  - FCM HF5415.P724 
PY  - 1981///
CY  - New York
PB  -  McGraw-Hill Bok Company
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -