TY  - BOOK
AU  - Sturdivant,Frederick D.
AU  - Louis W. Stern
TI  - Managerial analysis in marketing
AV  - FCM HF5415.M2698 
PY  - 1970///
CY  - London 
PB  -  : Scott, Foresman and Company
KW  - Marketing
N1  - Includes bibliographical references
ER  -