Smith, Samuel V. <br/><br/>
Readings in marketing information systems :   a new era in marketing research 

 - Boston :   Houghton Mifflin Company,  1968. 
 - xii,399p.   : ill.   ; 24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.S6