TY  - BOOK
AU  - Smith,Samuel V.
AU  - Richard Brien
AU  - James E. Stafford
TI  - Readings in marketing information systems:  a new era in marketing research
AV  - FCM HF5415.13.S6 
PY  - 1968///
CY  - Boston
PB  -  Houghton Mifflin Company
KW  - Marketing
KW  - Management
KW  - Marketing research
N1  - Includes bibliographical references
ER  -