TY  - BOOK
AU  - McGrown,K.L.
TI  - Marketing research : :  text and cases
SN  - 0-87626-562-X
AV  - FCM HF5415.2.M22 
PY  - 1979///
CY  - Cambridge, Massachusetts
PB  -  Winthrop Publishers
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references
ER  -