TY  - BOOK
AU  - Dunn,Samuel Watson
TI  - Advertising : : it's role in modern marketing
SN  - 0-03-060049-9
AV  - FCM HF5823.D78 
PY  - 1982///
CY  - New York
PB  - CBS College Publishing
KW  - Advertising
N1  - Includes bibliographies
ER  -