Subhash, Jain <br/><br/>
Makerting planning and strategy 

 - 3rd ed. 
 - Cincinati :  South-West Publishing Co,  1980. 
 - xxi,916p. :  ill. ;  23cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-538-80251-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Marketing planning and strategy
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.J35