Neidell, Lester A. <br/><br/>
Cases in strategic marketing management 

 - Tulsa :  Pennwell Publishing Company,  1983. 
 - xxvi,318p. :  ill. ;  24cm. 
<br/><br/><label>ISBN: </label>0-878144-206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.N439