Zikmund, William G. <br/><br/>
A collection of outstanding case in marketing management 

 - St. Paul :  West Publishing Company,  1979. 
 - xi,516p. :  ill. ;  25cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Canada<br/>Case studies
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.C64