TY  - BOOK
AU  - Zikmund,William G.
AU  - William J. Lundstrom
TI  - A collection of outstanding case in marketing management
AV  - FCM HF5415.13.C64 
PY  - 1979///
CY  - St. Paul
PB  - West Publishing Company
KW  - Marketing management
KW  - Canada
KW  - Case studies
ER  -