Tull, Donald S. <br/><br/>
Marketing research :   measurement and method : a text with cases 

 - 6th ed. 
 - New York :  MacMillan Publishing Company,  1993. 
 - xv,863p. :  ill. ;  25cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-02-421932-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Case studies
<br/><br/><label>LC Class. No.: </label>TDTC HF5415.2.T83