TY - BOOK AU - Chisnall,Peter M. TI - Strategic industrial marketing SN - 0-13-850520-9 AV - FCM HF5415.1263.C45 PY - 1989/// CY - New York PB - Prentice-Hall KW - Industrial marketing KW - Management KW - Marketing KW - Planning N1 - Includes bibliographical references and index ER -