McCarthy, E. Jerome <br/><br/>
Manual of tests to accompany essentials of marketing 

 - Homewood, Illinois :  Richard D. Irwin,  1982. 
 - viii,228p. :  28cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>FCM HF5415.M378