TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Andrew A. Brogowicz
TI  - Manual of tests to accompany essentials of marketing
AV  - FCM HF5415.M378 
PY  - 1982///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing
KW  - Marketing research
ER  -