Boyd, Harper W. <br/><br/>
Marketing research :   text and cases 

 - 4th ed. 
 - Homewood, Illinois :  Richard D. Irwin,  1977. 
 - xii,692p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-256-01838-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>FCM HF5415.2.B65