TY  - BOOK
AU  - Boyd,Harper W.
AU  -  Ralph Westfall
AU  -  Stanley F. Stasch
TI  - Marketing research : : text and cases
SN  - 0-256-01838-3
AV  - FCM HF5415.2.B65 
PY  - 1977///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing research
N1  - Includes bibliographical references
ER  -