Howard, John Anthony <br/><br/>
Marketing management :   analysis and planning 

 - Homewood, Illinois :  Richard D. Irwin,  1963. 
 - xi,487p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.H79