Tillman, Rollie <br/><br/>
Promotion persuasive communication in marketing 

 - Homewood, Illinois :  Richard D. Irwin,  1972 
 - xi,536p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>FCM HF5415.T56