TY  - BOOK
AU  - Clewett,Richard
AU  - Ralph L. Westfall
AU  - Harper W. Boyd
TI  - Cases in marketing strategy
AV  - FCM HF5415.C531 
PY  - 1964///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing
KW  - Case studies
ER  -