TY  - BOOK
AU  - Boyd,Harper W.
AU  - Richard M.Clewett
TI  - Contemporary American marketing : : readings on the changing market structure
AV  - FCM HF5415.B622 
PY  - 1962///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes bibliographical references
ER  -