Littlefield, James E. <br/><br/>
Advertising :   mass communication in marketing 

 - 3rd ed. 
 - Boston:  Houghton Mifflin Company,  1970. 
 - 544p.:  ill.;  24cm. 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>FCM HF5823.L5