McCarthy, E. Jerome <br/><br/>
Instructor's manual to accompany readings and cases in basic marketing 

 - 4th ed. 
 - Homewood, Illinois :  Richard D. Irwin, Inc,  1984. 
 - xi,192p. :  ill. ;  28cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.M32