TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - John F. Grashot, 
AU  - Andrew A. Brogowicz
TI  - Instructor's manual to accompany readings and cases in basic marketing
AV  - FCM HF5415.13.M32 
PY  - 1984///
CY  - Homewood, Illinois
PB  - Richard D. Irwin, Inc
KW  - Marketing management
KW  - Marketing
ER  -