TY  - BOOK
AU  - Laplaca, Peter J.
TI  - Industrial marketing management : : cases and readings
SN  - 0-394-33802-2
AV  - FCM HF5415.I46 
PY  - 1983///
CY  - New York
PB  - Random House Business Division
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -