Principles of advertising 

 - London:  Pitman Publishing Corporation,  1963. 
 - xv,560p.:  ill.;  24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>committee on advertising
<br/><br/><label>LC Class. No.: </label>FCM HF5821.C6