Cunningham, William H. <br/><br/>
Marketing :   a managerial approach 

 - Cincinnati:  South-Western Publishing Company,  1981. 
 - ix,662p.:  ill.;  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0538191007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HG4661.L67