Enis, Ben M. <br/><br/>
Marketing principles :   the management process 

 - California:  Goodyear Publishing Company,  1974 
 - xiv,608p.  ill.  25cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-87620-550-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.E54