TY  - BOOK
AU  - Bursk,Edward C.
TI  - Text and cases in marketing : : a scientific approach
AV  - FCM HF5415.B776 
PY  - 1962///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall, Inc.
KW  - Marketing
N1  - Includes bibliographies
ER  -