TY  - BOOK
AU  - Britt,Steuart Henderson
TI  - Marketing management and administrative action
AV  - FCM HF5415.13.B7 
PY  - 1968///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Marketing
KW  - Marketing Management
N1  - Includes bibliographical references and index
ER  -