TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes
T2  - Grid series in marketing
SN  - 0-88244-225-2
AV  - FCM HF5415.1.H37 
PY  - 1981///
CY  - Culumbus
PB  - : Grid Publishing, Inc.
KW  - Marketing
KW  - Canada
KW  - Case studies
ER  -