MacCarthy, E. Jerome <br/><br/>
Basic marketing    : a managerial approach 

 - 9th ed. 
 - Homewood, Illinois  : Richard D. Irwin,  1987. 
 - xviii,749p.  : ill.  ; 25cm. 
 - (Irwin series in marketing); 4 .
<br/><br/>Includes bibliography: p.696-714 
<br/><br/><label>ISBN: </label>0-256-03649-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.M369