Rewoldt, Stewart H. <br/><br/>
Introduction to marketing management: text and cases 

 - Homewood, Illinois  : D. Irwin, Inc. Richard,  1969. 
 - xv,718p.  : ill.  ; 24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing<br/>Case studies
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.R4