Rewoldt, Stewart H. <br/><br/>
Introduction to marketing management :   text and cases 

 - Homewood, Illinois :  Richard, D. Irwin, Inc.,  1981. 
 - xvi,874p.   : ill.   ; 24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>026502538-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing<br/>Case studies
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.R4