TY  - BOOK
AU  - Rewoldt,Stewart H.
AU  - James D. Scott
AU  - Martin R. Warshaw
TI  - Introduction to marketing management : : text and cases
SN  - 026502538-X
AV  - FCM HF5415.13.R4 
PY  - 1981///
CY  - Homewood, Illinois
PB  - Richard, D. Irwin, Inc.
KW  - Marketing management
KW  - Marketing
KW  - Case studies
N1  - Includes index
ER  -